The #1 Biggest Mistake That People Make With Adsense
By Joel Comm
It's very easy to make a lot of money with AdSense. I know it's easy because in a short space of time, I've managed to turn the sort of AdSense revenues that wouldn't keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.

But that doesn't mean there aren't any number of mistakes that you can make when trying to increase your AdSense income - and any one of those mistakes can keep you earning candy money instead of earning the sort of cash that can pay for your home.

There is one mistake though that will totally destroy your chances of earning a decent AdSense income before you've even started.

That mistake is making your ad look like an ad.

No one wants to click on an ad. Your users don't come to your site looking for advertisements. They come looking for content and their first instinct is to ignore everything else. And they've grown better and better at doing just that. Today's Internet users know exactly what a banner ad looks like. They know what it means, where to expect it - and they know exactly how to ignore it. In fact most Internet users don't even see the banners at the top of the Web pages they're reading or the skyscrapers running up the side.

But when you first open an AdSense account, the format and layout of the ads you receive will have been designed to look just like ads. That's the default setting for AdSense - and that's the setting that you have to work hard to change.

That's where AdSense gets interesting. There are dozens of different strategies that smart AdSense account holders can use to stop their ads looking like ads - and make them look attractive to users. They include choosing the right formats for your ad, placing them in the most effective spots on the page, putting together the best combination of ad units, enhancing your site with the best keywords, selecting the most ideal colors for the font and the background, and a whole lot more besides.

The biggest AdSense mistake you can make is leaving your AdSense units looking like ads.

The second biggest mistake you can make is to not know the best strategies to change them.

For more Google AdSense tips, visit http://adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved

Monday, October 27, 2008

PayPal

PayPal is an e-commerce business allowing payments and money transfers to be made through the Internet. PayPal serves as an electronic alternative to traditional paper methods such as cheques and money orders.


PayPal is a type of person-to-person (P2P) payment service. A P2P payment service allows anyone with an e-mail address to transfer funds electronically to someone else with an e-mail address. The initiator of an electronic funds transfer via PayPal must first register with and fund their PayPal account. A PayPal account can be funded with a check or money order, an electronic debit from a bank account or by a credit card. The recipient of a PayPal transfer can either request a check from PayPal, establish their own PayPal deposit account or request a transfer to their bank account. PayPal is an example of a payment intermediary service that facilitates worldwide e-commerce.

PayPal performs payment processing for online vendors, auction sites, and other commercial users, for which it charges a fee. It sometimes also charges a transaction fee for receiving money (a percentage of the amount sent plus an additional fixed amount). The fees charged depend on the currency used, the payment option used, the country of the sender, the country of the recipient, the amount sent and the recipient's account type. On October 3, 2002, PayPal became a wholly owned subsidiary of eBay. Its corporate headquarters are in San Jose, California, United States at eBay's North First Street satellite office campus. The company also has significant operations in Omaha, Nebraska; Scottsdale, Arizona; and Austin, Texas in the U.S.; India; Dublin, Ireland; and Berlin, Germany, and now also in Tel-Aviv, Israel after PayPal acquired an Israeli startup called FraudSciences for $169 million. As of July 2007, across Europe, PayPal also operates as a Luxembourg-based bank.

History

Beginnings


The current incarnation of PayPal is the result of a March 2000 merger between Confinity and X.com.initially as a Palm Pilot payments and cryptography company. X.com was founded by Elon Musk in March 1999, initially as an Internet financial services company. Both Confinity and X.com launched their websites in late 1999. Both companies were located on University Avenue in Palo Alto. Confinity's website was initially focused on reconciling beamed payments from Palm Pilots with email payments as a feature and X.com's website initially included financial services with email payments as a feature.

At Confinity, many of the initial recruits were alumni of The Stanford Review, also founded by Peter Thiel, and most early engineers hailed from the University of Illinois at Urbana-Champaign, recruited by Max Levchin. On the X.com side, Elon Musk recruited a wide range of technical and business personnel, including many that were critical to the combined company's success, such as Amy Klement, Sal Giambanco, Roelof Botha of Sequoia Capital, Sanjay Bhargava and Jeremy Stoppelman.

To block potentially fraudulent access by automated systems, PayPal devised a system (see CAPTCHA) of making the user enter numbers from a blurry picture, which they coined the Gausebeck-Levchin test. According to Eric M. Jackson, author of the book The PayPal Wars, PayPal invented this system now in common use; however, there is evidence AltaVista used a CAPTCHA as early as 1997, before PayPal existed.[citation needed] The neutrality of The PayPal Wars, which was self-published by Eric Jackson through his company World Ahead Publishing, funded in part by Peter Thiel, is disputed. In either case, the PayPal CAPTCHA has been proven insecure.

eBay watched the rise in volume of its online payments and realized the fit of an online payment system with online auctions. eBay purchased Billpoint in May 1999, prior to the existence of PayPal. eBay made Billpoint its official payment system, dubbing it "eBay Payments," but cut the functionality of Billpoint by narrowing it to only payments made for eBay auctions.

For this reason, PayPal was listed in several times as many auctions as Billpoint. In February 2000, the PayPal service had an average of approximately 200,000 daily auctions while Billpoint (in beta) had only 4,000 auctions. By April 2000, more than 1,000,000 auctions promoted the PayPal service. PayPal was able to turn the corner and become the first dot-com to IPO after the September 11 attacks.

Acquisition by eBay

In October 2002, PayPal was acquired by eBay for $1.5 billion.[10] PayPal had previously been the payment method of choice by more than fifty percent of eBay users, and the service competed with eBay’s subsidiary Billpoint, Citibank’s c2it, whose service was closed in late 2003, and Yahoo!'s PayDirect, whose service was closed in late 2004. Western Union announced the December 2005 shut down of their BidPay service but subsequently sold it in 2006 to CyberSource Corporation. BidPay announced it would cease all operations on 31 December 2007, and it did. Some competitors which offer some of PayPal’s services, such as Wirecard, Moneybookers, 2Checkout, CCNow and Kagi, remain in business, despite the fact that eBay now requires everyone on its Australian and United Kingdom sites to offer PayPal.

PayPal’s total payment volume, the total value of transactions, was US$11 billion in the fourth quarter of 2006, an increase of 36% over the previous year. The company continues to focus on international growth and growth of its Merchant Services division, providing online payments for retailers off eBay.

Business today

Currently, PayPal operates in 190 markets, and it manages over 164 million accounts. PayPal allows customers to send, receive, and hold funds in 18 currencies worldwide. These currencies are the Australian dollar, Canadian dollar, Chinese renminbi yuan (only available for some Chinese accounts, see below), Euro, Pound sterling, Japanese yen, Czech Koruna, Danish krone, Hong Kong dollar, Hungarian forint, Israeli new sheqel, Mexican pesos, New Zealand dollar, Norwegian krone, Polish zloty, Singapore dollar, Swedish krona, Swiss franc and U.S. dollar. PayPal operates locally in 13 countries.

Residents in 190 markets can use PayPal in their local markets to send money online. These new markets include Peru, Indonesia, the Philippines, Croatia, Fiji, Vietnam and Jordan. A complete list can be viewed at PayPal's website.

In China PayPal offers two kinds of accounts:

* PayPal.com accounts, for sending and receiving money to/from other PayPal.com accounts. All non-Chinese accounts are PayPal.com accounts, so these accounts may be used to send money internationally.
* PayPal.cn accounts, for sending and receiving money to and from other PayPal.cn accounts.

It is impossible to send money between PayPal.cn accounts and PayPal.com accounts, so PayPal.cn accounts are effectively unable to make international payments. For PayPal.cn, the only supported currency is the renminbi.

Although PayPal's corporate headquarters are located in San Jose, PayPal’s operations center is located near Omaha, Nebraska, where the company employs more than 2,000 people as of 2007. PayPal’s international headquarters is located in Dublin, Ireland. The company also recently opened a technology center in Scottsdale, Arizona.

Online

The domain paypal.com attracted at least 260 million visitors annually by 2008 according to a Compete.com study.

Bank status

In the United States, PayPal is licensed as a money transmitter on a state-by-state basis. PayPal is not classified as a bank in the United States, though the company is subject to some of the rules and regulations governing the financial industry including Regulation E consumer protections and the USA PATRIOT Act.[16] On May 15, 2007, PayPal announced that it would move its European operations from the UK to Luxembourg, commencing July 2, 2007 as PayPal (Europe) S.à r.l. & Cie, S.C.A. This would be as a Luxembourg entity regulated as a bank by the Commission de Surveillance du Secteur Financier (CSSF), the Luxembourg equivalent of the FSA. PayPal Luxembourg will then provide the PayPal service throughout the European Union (EU).

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