The #1 Biggest Mistake That People Make With Adsense
By Joel Comm
It's very easy to make a lot of money with AdSense. I know it's easy because in a short space of time, I've managed to turn the sort of AdSense revenues that wouldn't keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.

But that doesn't mean there aren't any number of mistakes that you can make when trying to increase your AdSense income - and any one of those mistakes can keep you earning candy money instead of earning the sort of cash that can pay for your home.

There is one mistake though that will totally destroy your chances of earning a decent AdSense income before you've even started.

That mistake is making your ad look like an ad.

No one wants to click on an ad. Your users don't come to your site looking for advertisements. They come looking for content and their first instinct is to ignore everything else. And they've grown better and better at doing just that. Today's Internet users know exactly what a banner ad looks like. They know what it means, where to expect it - and they know exactly how to ignore it. In fact most Internet users don't even see the banners at the top of the Web pages they're reading or the skyscrapers running up the side.

But when you first open an AdSense account, the format and layout of the ads you receive will have been designed to look just like ads. That's the default setting for AdSense - and that's the setting that you have to work hard to change.

That's where AdSense gets interesting. There are dozens of different strategies that smart AdSense account holders can use to stop their ads looking like ads - and make them look attractive to users. They include choosing the right formats for your ad, placing them in the most effective spots on the page, putting together the best combination of ad units, enhancing your site with the best keywords, selecting the most ideal colors for the font and the background, and a whole lot more besides.

The biggest AdSense mistake you can make is leaving your AdSense units looking like ads.

The second biggest mistake you can make is to not know the best strategies to change them.

For more Google AdSense tips, visit http://adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved

Saturday, April 18, 2009

Adsense for Domains Complete Earnings

One way to increase your adsense revenue from a domain or web blogs that you do not manage. Your earnings will you earn from the impression and the quality of landing page.

But the weakness you can not use adsense for free domain for a domain such as blogspot, wordpress, etc.. One site that provides free doamain and can be used for Adsense for domains is www.co.cc.

If you are interested to make adsense for domains, but before you want to see what ads adsense for a given domain belong to you, you can use the adsense preview tools below

http://www.labnol.org/google-adsense-sandbox/


You can see the ad for your domain from different countries that visit your blog or website.And that this is an additional tool as additional information for you

View AdSense Ads For:

Brought to you by Digital Point Solutions


if you want to get the equipment on the code you can copy the following code

<TABLE><TR><TD><FORM METHOD="GET" ACTION="http://www.digitalpoint.com/tools/adsense-sandbox/"><B><FONT SIZE=-1>View AdSense Ads For:</FONT></B><BR><INPUT NAME="url" TYPE="text" SIZE=30><BR><FONT SIZE=-2>Brought to you by <A HREF="http://www.digitalpoint.com/">Digital Point Solutions</A></FONT></FORM></TD></TR></TABLE>

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Wednesday, December 3, 2008

Google Advertising Professional


Google launched the Google Advertising Professionals program in November, 2004, in response to the growing need for consultants to help the increasing number of new Google AdWords clients with their AdWords campaigns.

In terms of work performed by Google Advertising Professionals, they typically handle the following tasks:

1. Top to bottom review of client website, business model, and industry.
2. Analysis to determine client's core keywords.
3. Creation of ad copy to promote client's website on Google AdWords.
4. Determination of appropriate daily budget, ad scheduling, network targeting, and match type(s).
5. Determination of appropriate maximum cost-per-click and landing pages for specific keywords.
6. Appropriate follow-up and campaign monitoring.

Although Google AdWords is primarily a self service program, clients bring on Google Advertising Professionals for many reasons:

1. So that the clients can focus on their business itself, not the search campaigns.
2. It is less expensive to hire a Google Advertising Professional than to hire an in-house employee.
3. Clients are displeased with their existing campaigns' results.
4. Clients simply want to have a specialist handling this important part of their marketing mix.

Typically, Google Advertising Professionals fees may or may not include: a set-up fee, a monthly management fee, an hourly fee, and/or a percentage of total ad spend. To locate a Google Advertising Professional, Google recommends that you do a Google Maps search for Google Advertising Professionals.

Google Advertising Professionals range from self-employed individuals specializing in search engine marketing to full service ad agencies that cover all types of media (both online & offline).

In order to become a Qualified Individual in the Google Advertising Professionals program, a number of criteria must be met:

1. Successfully sign up for the Google Advertising Professionals program and be in good standing (Rules of Use have been accepted and the individual isn't in violation of them).
2. Manage at least one Google AdWords account (one's own or someone else's) in My Client Center for a 90 days period.
3. Attain a level of at least $1,000 (or local currency equivalent) in total ad spend within one's My Client Center account during the previous 90-day period.
4. Pass the Google Advertising Professional Exam. Google suggests that one take the exam after the above requirements have been met.

In order to become a Qualified Company in the Google Advertising Professionals program, a number of criteria must be met:

1. Maintain a billing & mailing address in a country where company qualification is available.
2. Employ no less than two Qualified Individuals in the program. Individuals must be qualified under the main company-registered My Client Center account and not their own account.
3. Attain a specific level of total ad spend (varies by country) within the company's My Client Center account during the previous 90-day period.

Every two years, a Google Advertising Professional must re-take the Google Advertising Professional Exam. This ensures that all Google Advertising Professionals are familiar with new developments within the AdWords program.

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Friday, November 21, 2008

Scraper Site


A scraper site is a website that copies all of its content from other websites using web scraping. No part of a scraper site is original. A search engine is not a scraper site: sites such as Yahoo and Google gather content from other websites and index it so that the index can be searched with keywords. Search engines then display snippets of the original site content in response to a user's search.

In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. Open content sites such as Wikipedia are a common source of material for scraper sites.


Made for AdSense

Some scraper sites are created for monetizing the site using advertising programs such as Google AdSense. In such case, they are called Made for AdSense sites or MFA. This is also a derogatory term used to refer to websites that have no redeeming value except to get web visitors to the website for the sole purpose of clicking on advertisements.

Made for AdSense sites are considered sites that are spamming search engines and diluting the search results by providing surfers with less-than-satisfactory search results. The scraped content is considered redundant to that which would be shown by the search engine under normal circumstances had no MFA website been found in the listings.

These types of websites are being eliminated in various search engines and sometimes show up as supplemental results instead of being displayed in the initial search results.

Some sites engage in "Adsense Arbitrage"--they will buy Adwords spots for lower cost search terms and bring the visitor to a page that is mostly Adsense. The arbitrager then makes the difference between the low value clicks he bought from AdWords and the higher value clicks generated by this traffic on his MFA sites. In 2007, Google cracked down on this business model by closing the accounts of many arbitragers. Another way Google and Yahoo are combating the proliferation of arbitrage are through quality scoring systems. For example, in Google's case, Adwords penalizes "low quality" advertiser pages by placing a higher per click value to its campaigns. This effectively evaporates the arbitrager's profit margin.

Legality

Scraper sites may violate copyright law. Even taking content from an open content site can be a copyright violation, if done in a way which does not respect the license. For instance, the GNU Free Documentation License (GFDL) and Creative Commons ShareAlike (CC-BY-SA) licenses require that a republisher inform readers of the license conditions, and give credit to the original author.

Techniques


Many scrapers will pull snippets and text from websites that rank high for keywords they have targeted. This way they hope to rank highly in the SERPs (Search Engine Results Pages). RSS feeds are vulnerable to scrapers.

Some scraper sites consist of advertisements and paragraphs of words randomly selected from a dictionary. Often a visitor will click on a pay-per-click advertisement because it is the only comprehensible text on the page. Operators of these scraper sites gain financially from these clicks. Ad networks such as Google AdSense claim to be constantly working to remove these sites from their programs, although there is an active polemic about this since these networks benefit directly from the clicks generated at these kind of sites. From the advertiser's point of view, the networks don't seem to be making enough effort to stop this problem.

Scrapers tend to be associated with link farms and are sometimes perceived as the same thing, when multiple scrapers link to the same target site. A frequent target victim site might be accused of link-farm participation, due to the artificial pattern of incoming links to a victim website, linked from multiple scraper sites.

Web Scraping


Web scraping (sometimes called harvesting) generically describes any of various means to extract content from a website over HTTP for the purpose of transforming that content into another format suitable for use in another context. Those who scrape websites may wish to store the information in their own databases or manipulate the data within a spreadsheet (Often, spreadsheets are only able to contain a fraction of the data scraped). Others may utilize data extraction techniques as means of obtaining the most recent data possible, particularly when working with information subject to frequent changes. Investors analyzing stock prices, realtors researching home listings, meteorologists studying weather, or insurance salespeople following insurance prices are a few individuals who might fit this category of users of frequently updated data.

Access to certain information may also provide users with strategic advantage in business. Attorneys might wish to scrape arrest records from county courthouses in search of potential clients. Businesses that know the locations of competitors can make better decisions about where to focus further growth. Another common, but controversial use of information taken from websites is reposting scraped data to other sites.

Scraper sites

A typical example application for web scraping is a web crawler that copies content from one or more existing websites in order to generate a scraper site. The result can range from fair use excerpts or reproduction of text and content, to plagiarized content. In some instances, plagiarized content may be used as an illicit means to increase traffic and advertising revenue. The typical scraper website generates revenue using Google AdSense, hence the term 'Made for AdSense' or MFA website.

Web scraping differs from screen scraping in the sense that a website is really not a visual screen, but a live HTML/JavaScript-based content, with a graphics interface in front of it. Therefore, web scraping does not involve working at the visual interface as screen scraping, but rather working on the underlying object structure (Document Object Model) of the HTML and JavaScript.

Web scraping also differs from screen scraping in that screen scraping typically occurs many times from the same dynamic screen "page", whereas web scraping occurs only once per web page over many different static web pages. Recursive web scraping, by following links to other pages over many web sites, is called "web harvesting". Web harvesting is necessarily performed by a software called a bot or a "webbot", "crawler", "harvester" or "spider" with similar arachnological analogies used to refer to other creepy-crawly aspects of their functions. Web harvesters are typically demonised, while "webbots" are often typecast as benevolent.

There are legal web scraping sites that provide free content and are commonly used by webmasters looking to populate a hastily made site with web content, often to profit by some means from the traffic the article hopefully brings. This content does not help the ranking of the site in search engine results because the content is not original to that page. Original content is a priority of search engines. Use of free articles usually requires one to link back to the free article site, as well as to a link(s) provided by the author. This is however not necessary as some sites those which provide free articles might also have a clause in their terms of service that does not allow copying content - link back or not. The site Wikipedia.org, (particularly the English Wikipedia) is a common target for web scraping.

Legal issues

Although scraping is against the terms of use of some websites, the enforceability of these terms is unclear.While outright duplication of original expression will in many cases be illegal, the courts ruled in Feist Publications v. Rural Telephone Service that duplication of facts is allowable. Also, in a February, 2006 ruling, the Danish Maritime and Commercial Court (Copenhagen) found systematic crawling, indexing and deep linking by portal site ofir.dk of real estate site Home.dk not to conflict with Danish law or the database directive of the European Union.

U.S. courts have acknowledged that users of "scrapers" or "robots" may be held liable for committing trespass to chattels,which involves a computer system itself being considered personal property upon which the user of a scraper is trespassing. However, to succeed on a claim of trespass to chattels, the plaintiff must demonstrate that the defendant intentionally and without authorization interfered with the plaintiff's possessory interest in the computer system and that the defendant's unauthorized use caused damage to the plaintiff. Not all cases of web spidering brought before the courts have been considered trespass to chattels.

In Australia, the 2003 Spam Act outlaws some forms of web harvesting.

Technical measures to stop bots

A web master can use various measures to stop or slow a bot. Some techniques include:

* Blocking an IP address. This will also block all browsing from that address.
* If the application is well behaved, adding entries to robots.txt will be adhered to. You can stop Google and other well-behaved bots this way.
* Sometimes bots declare who they are. Well behaved ones do (for example 'googlebot'). They can be blocked on that basis. Unfortunately, malicious bots may declare they are a normal browser.
* Bots can be blocked by excess traffic monitoring.
* Bots can be blocked with tools to verify that it is a real person accessing the site, such as the CAPTCHA project.
* Sometimes bots can be blocked with carefully crafted Javascript.
* Locating bots with a honeypot or other method to identify the IP addresses of automated crawlers.


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Wednesday, November 5, 2008

Webby Award




The Webby Awards is an international award honoring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile web sites, presented by The International Academy of Digital Arts and Sciences since 1996. There is also a second set of awards called the People's Voice Awards for the same categories which are given by popular vote.


History

The phrase The Webby Awards was used from 1994-1996 by the World Wide Web Organization, which was first introduced in 1994 by WebMagic, Cisco Systems and ADX Kentrox. As one of its services, it sponsored "the monthly Webby awards to spotlight online innovation. Web.org was decommissioned in 1997.

The phrase The Webby Awards has been used since 1996 to describe an annual awards ceremony. It was initially sponsored by The Web magazine which was published by IDG, and produced by Tiffany Shlain. Winners were selected by a group which would officially become the International Academy of Digital Arts and Sciences (IADAS) in 1998. After The Web Magazine closed, the ceremonies continued.

In 2006, The Webby Awards launched three new award programs including categories honoring interactive advertising, mobile content, and the Webby Film and Video Awards, which honors original film and video premiering on the Internet. In 2008, the 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries worldwide.

Awards granted

Categories

The Webby Awards are presented in over 100 categories among all four types of entries. A website can be entered on multiple categories and receive multiple awards.

In each category, two awards are handed out: a Webby Award selected by a panel of judges, and a People's Voice Award selected by the votes of visitors to The Webby Awards site.

Acceptance speeches

The Webbys are famous for limiting recipients to five word speeches, which are often humorous. For example, in 2005, former Vice President Al Gore's was "Please don't recount this vote." He was introduced by Vint Cerf who used the same format to state, "We all invented the Internet."At the 2007 awards, David Bowie's speech was "I only get five words? Shit, that was five. Four more there. That's three. Two."

Criticism

The Webbys have been criticized for their pay-to-enter and pay-to-attend policies, and for not taking most websites into consideration before distributing their awards.

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Social Bookmarking




Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.



In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.

History

The concept of shared online bookmarks dates back to April 1996 with the launch of itList,[2] the features of which included public and private bookmarks. Within the next three years, online bookmark services became competitive, with venture-backed companies such as Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market. They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to email their bookmarks to others and displayed "Backflip this page" buttons on partner websites. Lacking viable models for making money, this early generation of social bookmarking companies failed as the dot-com bubble burst — Backflip closed citing "economic woes at the start of the 21st century". In 2005, the founder of Blink said, "I don't think it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in approach."

Founded in 2003, del.icio.us pioneered tagging and coined the term social bookmarking. In 2004, as del.icio.us began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services), and the related recommendation system Stumbleupon. In 2006, Ma.gnolia, Blue Dot, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product.

Sites such as Digg, reddit, and Newsvine offer a similar system for organization of "social news".

Advantages

With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, people tend to find and bookmark web pages that have not yet been noticed or indexed by web spiders. Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it.

For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.

Disadvantages

From the point of view of search data, there are drawbacks to such tag-based systems: no standard set of keywords (a lack of a controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).

Social bookmarking can also be susceptible to corruption and collusion. Due to its popularity, some users have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses.

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